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Product Manager Bakery

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.


Founded in Belgium in 1919, Puratos is growing rapidly with over 8500 employees in 74 countries, with a consolidated turnover of over €1.85 billion in 2017. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities, is what makes working at Puratos so magical.


Position Overview

Based at China, in order to further strengthen our Marketing team we are currently seeking a:


Product Manager - Bakery

(Shanghai, China)


As the bakery product manager (Sourgrain, grain & seed), the ideal candidate should have strong passionate about food and bakery. The PM role has the responsibility and accountability to develop the category and manage the product portfolio to grow the bakery business in China. The PM is a strategic planner, product development and product portfolio management. Candidate will directly report to Marketing Director.

Key Accountabilities

  • Product porfolio management: annual business unit and category strategic planning with strong market insight development.
  • Plan and execute an annual BU marketing plan tailored to each customer category: industrial, wholesalers, retailers and end-users to achieve targets.
  • Develop and implement effective pricing structure to maintain the overall category competitive advantage in the market;
  • Develop effective communication program/tools to grow trial and loyalty program including one-to-one, online, technical seminars, PR and customer innovation day.
  • Establish effective marketing intelligence system for development of business plan;
  • Work closely with R&D and sales team to develop the roadmap of the business unit, lead the NPD launch with the compelling product launch plan, production planning coordination, pricing and seminar arrangement. 

Requirement 要求

  • Education: Becholor or above perferably in marketing
  • Experience: at least 5 years in product marketing/ product portfolio management.
  • Have strong strategic mindset and proactively to initiate the Project management process.
  • Strong communication skill to coordinate and communicate with R&D and sales team.
  • Have strong knowledge in food related industrial ( both in B2B and B2C ), bakery related business is prefereable.  
  • Language: Fluent in English, both writing and speaking. Fluent in Madarine
  • Soft skill: Good interpersonal skill and strong communication skill

Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Of course Puratos offers a competitive package (salary, group insurance, healthcare, training…) but additionally, offers you a position that you an further develop and shape.