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Area Sales Executive - Palembang

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with over 9000 employees in 75 countries, with a consolidated turnover of over €2 billion in 2019. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities, is what makes working at Puratos so magical.



Position Overview

Based in Palembang to handle various Southern Sumatera regional customers (bakery, baking stores, and artisan customers) in collaboration with our distributor, we are currently seeking an:


Area Sales Executive



Reporting directly to Area Sales Manager for Southern Sumatera region, the successful candidate for this position will be responsible for developing, promoting, and managing sales activities in artisan channels and customers in the area to achieve Sales Budget, Brand Recognition, and Customers Satisfaction; partnering with various stakeholders in meeting individual and area target while executing sales strategy in the area.


Key Accountabilities

  • Plan, Execute, and Organize Sales and Marketing activities
  • Plan and manage sales activities including demonstrations, seminars, concept promotions, ideas about application for our products.
  • Engage daily calls and visit with the customers to leverage company’s portfolio with product development ideas or product innovation needs.
  • Develop and propose plan based on market assessment to accelerate business growth in the area.
  • Communicates and consistently monitors progress of the execution of the Artisan & Wholesaler account strategies amongst trade customers with internal and external stakeholders.
  • Explore new business opportunities with existing and prospective customers in the channel.
  • Plan, propose, and execute Sales Strategy tailored to key customer
  • Align and execute priority of focus products.
  • Coordinate new product development, launch (internal & external) and follow up
  • Analyze, adjust, and propose suitable strategy based on market information regarding market trends, competitor activity, and the need for development of new and existing products.
  • Distributor partnership:
  • Partnering with Distributor Team to achieve targeted budget and strategy of the company
  • Partnering with Distributor to ensure KPI achievement (Distributor scorecard)
  • Maintenance and managing stock level and financial target of Distributor
  • Manage reports in CRM SAP and SFA  as a tools for a way of working on daily routine, with the usage of Project Management, Customer Management, Complaint Management, Sales Force Automation, Absence and all the features of CRM SAP and SFA
  • Close coordination with internal cross-function teams: Technical Team, Product Development and Customers Sales to ensure smooth collaboration in achieving target.




  • Diploma/Bachelor degree with at least 1-year work experience.
  • Experience in managing various business target, budget, and portfolio to grow business in the area.
  • Cultural awareness and experience of diversity management
  • Currently resides in or has experiences working in Palembang area.
  • Cultural awareness and experience of diversity management
  • Proficient business level of English



Required Competencies

  • Finds and implements creative and innovative solutions for business challenges
  • Develops and shares strategic business and market insights and translates these into solutions for the business
  • Promotes our company culture within the wider organization. Facilitates the understanding of the organizational structure and proactively connects key stakeholders



Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Of course Puratos offers a competitive package (salary, group insurance, healthcare, training) but additionally, offers you a position that you can further develop and shape.

Apply now »