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Product Manager - Patisserie

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with about 10.000 employees in 74 countries, with a consolidated turnover of over €2.2 billion in 2021. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities is what makes working at Puratos so magical.


Position Overview

In order to further strengthen our Marketing team in Poland we are currently looking for a:

Product Manager – Patisserie

(Kostrzyn- Poznan)


Traveling about 5 to 10 percent per month and reporting directly to the Marketing Manager, the successful candidate for this key function will be in charge of the following topics:   


Key Accountabilities

Marketing Intelligence

  • Conduct/ brief market research, choose right methodologies (qualitative and quantitative) and interpret outcome
  • Transform data, trends & insights into concepts, actions and business opportunities & solutions
  • Understand competitive environment & define market shares based on accurate data
  • Use  and integrate the available tools and external databases in product and customer management

Product Management

  • Demonstrate theoretical and practical knowledge about the Puratos products
  • Define and implement product strategy per market & per channel and define clear product positioning
  • Manage product life cycle and portfolio and define need for renovation and innovation
  • Optimize the profitability of the product range
  • Define the strategic/Value-based and tactical pricing policy
  • Manage sales performance and define common action plan to support growth by providing product and concepts trainings


  • Drive innovation pipeline and develop innovations (product, solutions, services), prioritize based on the full business case
  • Build and implement launch plan per channel, follow-up and implement corrective actions
  • Identify relevant consumer & customer insights & market trends and translate into innovations
  • Co-create products, solutions, services with partners (customers, suppliers, consumers, …)

Communication & Collaboration

  • Be an active team member within the Business Development Team (Sales – Marketing – R&D) , in line with the Puratos Values & Principles.
  • Work closely with Sales Team, Technical Advisors and R&D Team to achieve strong results together.
  • Develop and straighten relationships with clients by providing them with excellent product knowledge as well as customer insights and market trends
  • Influence the Customer Journey and continuously improve our customer’s experiences
  • Develop an (external and internal) communication strategy & action plan


  • Acquire product knowledge by participating in product trainings.
  • Regularly update your knowledge through self-study and going through the provided training material and other documents.


Required Competencies

  • Bachelor’s degree with focus on marketing / product management
  • Minimum 3 years of professional experience in product management, ideally in food sector
  • Practical knowledge of product development and innovations strategies
  • Business fluent spoken and written English and Polish
  • Creative thinking and initiative
  • Strong analytical skills
  • Solution orientated thinking
  • Strong communication skills especially in such areas like presentation / storytelling



Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Of course Puratos offers a competitive package (salary, group insurance, healthcare, training…) but additionally, offers you a position that you can further develop and shape.