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Product and Digital Communication Manager

As the SBU Chocolate Product and Digital Communication Manager, you will define and design the Brand communication strategy and implement plans. Specifically, you will drive the brand digital activation of flagship initiatives to support double-digit business growth objectives. You will also play a cornerstone role in the speed to market of major innovations, being responsible for the development and implementation of 360° strategic communication launch plans, working closely with the SBU Innovation team, subsidiaries across the globe and key customers.


Key Accountabilities


Overall, you will be in charge of the brand strategy definition in terms of content, data strategy and media strategy and plans

Content strategy and creation

  • Define content strategic focus areas
  • Be the driver and engine of content production! You actively seek stories and share-worthy information within the SBU Chocolate and chocolate/cocoa-related topics and are the key internal touch point for image building content.
  • Write and edit content for the Belcolade & Cacao-Trace websites, blog and social media and ensure content bridges with the website & social media.
  • Responsible for the style, consistency and editorial line.
  • Lead the strategic use of data to improve business performance.
  • Connect and collaborate with key countries to identify their content needs in order to support them in the creation of dedicated digital campaign content.

Digital marketing

  • Design and oversee all aspects of our digital marketing activities including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Design accurate reports on marketing campaigns overall performance.
  • Lead the Chocolate digital PR initiatives in coordination with the Group PR lead.
  • Coordinate with advertising and media experts to improve marketing results.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Oversee and manage all contests, giveaways, and other digital projects.

Conversation management

  • Build, follow-up and implement an action plan for our social media channels. Manage the Chocolate content calendar. Create and post content specifically adapted for social media.
  • Create global and local targeted social advertising campaigns in order to generate traffic, leads and boost sales.
  • Continuously improve our social media approach and generate valuable leads.
  • Manage the social media listening tool in order to identify discussions  and identify trends.
  • Report on the KPI’s of our social media activities and provide valuable strategic feedback regarding the brands awareness, marketing messages, leads and overall impact of our social media efforts.

Product communication

  • Drive competitive brand watch, monitoring & reporting, and recommend action plan.
  • Develop Innovations communication plan and launch kits, with focus on digital tools.
  • Build and maintain solid partnerships with SBU Chocolate, other SBUs and subsidiaries to better  and develop, direct and facilitate strategic communications designed to meet business goals.
  • Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
  • Key contact person to in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of communication projects.


Who are we looking for?


  • You have minimum 5 years of experience in a digital performance marketing function, preferably in an international context and within the FMCG or B2B sector
  • You are an English (near) native speaker. Fluent in French, Dutch or Spanish is an asset
  • You are a strong storyteller, have a keen eye for grammar, focus on quality and attention for detail. You are very organized, allowing you to manage projects with many moving parts
  • You have very strong communication skills (written and oral). You are curious, appreciate to be in contact with a lot of different people and take initiative
  • An interest to learn and know more about the world of patisserie and chocolate and a special affinity for all things digital
  • You are open to travel occasionally
  • You set yourself demanding goals and demolish obstacles to achieve them


Why would you join Puratos?


You will join a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative. A great work environment with lots of challenges is what you can expect:

  • Responsibilities and the possibility to take ownership of your work 
  • Training and career opportunities to build your career within our company

You can count on a competitive salary package with attractive benefits.


“ ‘Continue until somebody stops you’ ” is an important maxim within Puratos. This really shows that you can be very entrepreneurial in your daily job.” - Anneleen, PM Patisserie Mixes


 Watch our corporate movie and feel the Puratos Magic:


Are you looking for the right recipe for your career?


The secrets behind Puratos’ global success and consistent growth are taste and quality. We would like to welcome you within our enthusiastic, committed and passionate team of more than 9000 employees. We are an international player and, what is more, a Belgian family business. Our people make the difference every single day. How? By developing, producing and distributing a unique and high-quality range of ingredients for bakers, pastry-chefs and chocolatiers, since 1919.

A century later, our products and services are available in more than 100 countries around the world. Our passion for innovation, closeness to our customers, and their customers, as well as our core values form the basis of our passion to improve.
This is what makes working at Puratos so magical!

Shall we meet soon?