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Product and Digital communication Manager

As the SBU Chocolate Product and Digital Communication Manager, you will define and design the Brand communication strategy and implement plans. Specifically, you will drive the brand digital activation of flagship initiatives to support double-digit business growth objectives. You will also play a cornerstone role in the speed to market of major innovations, being responsible for the development and implementation of 360° strategic communication launch plans, working closely with the SBU Innovation team, subsidiaries across the globe and key customers.

 

Key Accountabilities

 

Overall, you will be in charge of the brand strategy definition in terms of content, data strategy and media strategy and plans

Content strategy and creation

  • Define content strategic focus areas
  • Be the driver and engine of content production! You actively seek stories and share-worthy information within the SBU Chocolate and chocolate/cocoa-related topics and are the key internal touch point for image building content.
  • Write and edit content for the Belcolade & Cacao-Trace websites, blog and social media and ensure content bridges with the Puratos.com website & social media.
  • Responsible for the style, consistency and editorial line.
  • Lead the strategic use of data to improve business performance.
  • Connect and collaborate with key countries to identify their content needs in order to support them in the creation of dedicated digital campaign content.

Digital marketing

  • Design and oversee all aspects of our digital marketing activities including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Design accurate reports on marketing campaigns overall performance.
  • Lead the Chocolate digital PR initiatives in coordination with the Group PR lead.
  • Coordinate with advertising and media experts to improve marketing results.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Oversee and manage all contests, giveaways, and other digital projects.

Conversation management

  • Build, follow-up and implement an action plan for our social media channels. Manage the Chocolate content calendar. Create and post content specifically adapted for social media.
  • Create global and local targeted social advertising campaigns in order to generate traffic, leads and boost sales.
  • Continuously improve our social media approach and generate valuable leads.
  • Manage the social media listening tool in order to identify discussions  and identify trends.
  • Report on the KPI’s of our social media activities and provide valuable strategic feedback regarding the brands awareness, marketing messages, leads and overall impact of our social media efforts.

Product communication

  • Drive competitive brand watch, monitoring & reporting, and recommend action plan.
  • Develop Innovations communication plan and launch kits, with focus on digital tools.
  • Build and maintain solid partnerships with SBU Chocolate, other SBUs and subsidiaries to better  and develop, direct and facilitate strategic communications designed to meet business goals.
  • Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
  • Key contact person to in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of communication projects.

 

Who are we looking for?

 

  • You have minimum 5 years of experience in a digital performance marketing function, preferably in an international context and within the FMCG or B2B sector
  • You are an English (near) native speaker. Fluent in French, Dutch or Spanish is an asset
  • You are a strong storyteller, have a keen eye for grammar, focus on quality and attention for detail. You are very organized, allowing you to manage projects with many moving parts
  • You have very strong communication skills (written and oral). You are curious, appreciate to be in contact with a lot of different people and take initiative
  • An interest to learn and know more about the world of patisserie and chocolate and a special affinity for all things digital
  • You are open to travel occasionally
  • You set yourself demanding goals and demolish obstacles to achieve them

 

Why would you join Puratos?

Puratos provides you the opportunity to work for an innovative, high-performance and fast-growing company. We created an entrepreneurial environment that encourages staff to take initiatives and suggest ideas that will contribute to the success of the company. You’ll have multiple contacts in a  dynamic team in an international work environment. Of course Puratos offers a competitive salary with extra perks and a company car, but even more, we offer you a position that you can further develop and shape

Watch our corporate movie and feel the Puratos Magic: https://www.youtube.com/watch?v=3oWeohwqgW4&t=69s