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Marketing Specialist

Do you have the appetite to Grow Your Magic?

 

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with over 9000 employees in 74 countries, with a consolidated turnover of over €2 billion in 2019. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities is what makes working at Puratos so magical.

 

Position Overview

In order to further strengthen our Marketing team in Romania we are currently seeking an:

 

Marketing Specialist

(Tunari, Ilfov)

 

The Marketing Specialist will be responsible to support Marketing Manager in the development of new and existing product campaigns per channel/ product unit. The overall objective will be to propose, develop & implement marketing activities per product category/customer/channel in alignment with Puratos’s strategic objectives.

The Marketing Specialist will coordinate given marketing activities, ensuring the execution is within the brief, and drive fact based decision making through the provision of market analysis and reports with clear recommendations for action.

 

Key Accountabilities

  • Assist Marketing Manager in developing and executing marketing & communication plan, in order to meet company’s objectives and strategies for product categories and channels.
  • Differentiate marketing activities according to customers’ / consumers' needs & requirements, based on data-analysis, reports and market research data.
  • Propose and coordinate implementation of digital communication strategy (direct mailing, website, social media accounts) in order to reach its objectives of growth and profitability
  • Work with external agencies to ensure online & offline marketing activities/ campaigns are performed with required quality and agreed cost & timescales.
  • Contribute to a sustainable and healthy customer / category growth through campaigns evaluation, including campaign mechanism conclusion and recommendation based on ROI and volume uplift point of view, and provide feedback on implementation guidelines and next steps to be followed in close collaboration with Sales and Marketing.
  • Propose, agree and roll-out acceleration plans with Business Development Team to deliver the targeted budget.

 

Profile

  • Post graduate Marketing experience in commercial/sales environment
  • Ability to develop relevant and effective in-store & online communication and promotions and manage third party suppliers
  • Adaptable to dynamic environment
  • Project management: planning, organization, timing, budget.
  • Creative thinking & Strong analytic skills
  • Fast learner
  • Good communication & presentation skills
  • Ability to make things happen (pro-active, hands on’ spirit, dynamic, flexible, pragmatic)
  • Customer oriented - ability to deal with both internal and external stakeholders
  • Fluent English (oral and written)
  • Computer proficiency (Word, Excel, Power-Point)
  • Digital marketing knowhow is a plus (Google Analytics, Facebook Business Manager, Adobe Suite)

 

Offer

Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Of course Puratos offers a competitive package (salary, group insurance, healthcare, training…) but additionally, offers you a position that you can further develop and shape.