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Key Account Manager - South

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with over 8500 employees in 74 countries, with a consolidated turnover of over €1,85 billion in 2017. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities is what makes working at Puratos so magical.


Position Overview


Based at Bangalore, India location, in order to strengthen our Sales team, we are currently seeking an:


Key Accounts Manager - South

(Bangalore, India)


Reporting directly to the National Key Account Manager, the successful candidate for this key function will be responsible for business development and managing key accounts.


Key Accountabilities


Manage the daily relationships with the assigned Account portfolio


  • Prioritize within the customer portfolio the key accounts.
  • Perform the visits to the customers with the necessary frequency and call in the business development resources when needed.
  • Prepare the customer visits in a formal way and debrief with a call report after the visit. Include this in CRM for distribution for the business development team.

Customer Intelligence


  • Build the customer profile, keep it up to date in CRM.
  • Maintain all relevant information up to date in the Account Fact File – including the history and confirmations of the Terms and Conditions.

Business Management


  • Follow up & report on the customer’s KPI’s: sales results, service level, quality, profitability, budgets. Clarify deviations and initiate corrective actions where necessary.





Business Management


  • Develop a Key Account Plan for the key customers in collaboration with the business development team.
  • Based on the key account plan, negotiate a joint business development plan with the customer. Review after 6 months with the customer in a formal mid-year review.
  • Negotiate the commercial conditions and budget on a yearly base, following the procedures and guidelines regarding this topic.
  • Manage a central customer project list ( SANCOC, CRM) and keep this up to date, manage all related activities together with the business development team ( field sales, tech support, marketing, operations,…)
  • Learn from Best Practices shared on the Channel Portal to improve overall performance with the customers.


Pricing and profitability


  • Keep the overview of the customer’s commercial conditions and budgets up to date
  • Confirm the conditions each year to the customer in line with the Puratos procedures.
  • Collaborate with pricing department and/or local sales management to manage customer specific pricing, integrating all commercial conditions.



  • People skills oriented.
  • A good personality and attitude: open-minded, honest, precise, team player.
  • Coordination skills.
  • Knowledge of the English language.
  • Strong communication skills.
  • Good capacity of analysis and synthesis.
  • Background in Key account sales in the food Industry, experience in sales and/or marketing.
  • Capacity to define and articulate a market and a pricing strategy.
  • Sales negotiation skills with industrial and QSR /supermarkets key accounts.
  • Capability to build the network of relationships in the industry; ability to be perceived as the subject matter expert.
  • Basic knowledge of sales budgeting process, marketing techniques, production and distribution processes.
  • Meeting techniques and management



Required Competencies


Worked in the QSR industry / Supermarket / Retail

Technical food qualification with 8 – 12 years of experience.