Product Manager Bakery

Product Manager Bakery

(Pernik, Bulgaria)

About us

Puratos is an international group offering a full range of innovative products for Bakery, Patisserie and Chocolate industries. Our headquarters are located in Brussels (Belgium), where the company was founded in 1919. Worldwide, we have more 10 000 employees, who continue to contribute to Puratos’ longstanding legacy of great innovation. Today, our products and services are available in over 100 countries around the world, often produced locally by our subsidiaries. They are adapted to local market needs and taste preferences, as well as current and upcoming consumer trends. Puratos’ aim is to be the partner in Food innovation for Good across the globe to help our customer deliver nutritious, tasty food to their local communities. For further information, visit www.puratos.com

Your Mission

As a Product Manager you will be responsible to accelerate the growth of the SBUs Bakery, Patisserie and Chocolate, and achieve the budget turnover through cocreating and executing a marketing strategy directly contributing to sales, brand recognition and great customer experiences.

Key Accountabilities

• You work closely with Sales and R&D to co-create products, concepts, projects based on consumer trends.
• You analyze market intelligence from a wide range of data sources and identify possible impacts on the business.
• You build and implement the product strategy in line with the headquarters strategy, the market opportunities and the short- and long term business objectives.
• You manage the product portfolio (SKU management,  profitability optimization, benchmarking) and all elements of the marketing mix (branding, pricing, route to market, promotions)
• You monitor the sales performance in terms of volume, sales, margin evolution, customer penetration
• You participate in the creation of the annual marketing plan focusing on the Group strategic pillars
• You actively support business development by customers visits and presentations, internal and external product trainings, exchange of best practices
• You develop sales and product communication support tools in line with the Group communication strategy.
• You understand the importance of digital marketing and accelarate the usage of all available tools to reach higher market penetration, brand awareness and customer layalty
• You develop, with Technical Advisors, finished goods’ concepts adapted to the sales channels, that reflect the market trends and actively promote the Group strategic innovations.

Required Key Competences and Qualifications

• Bachelor’s degree in Marketing, Communication or Business development
• Experience in marketing minimum 2 years
• Knowledge of project management: planning, organization, budgeting
• Fluent English (oral and written)
• Digital marketing knowledge is a plus
• Conceptual thinking and strong analytical skills
• Good communication and presentations skills
• Ability to make things happen (proactive, practical, dynamic, flexible, pragmatic)
• Customer orientation

What you can expect from Puratos

We are a warm family company with a historical growth track record and a clear long-term vision for the future. We promote a caring, trustful, and respecting work environment by putting people first.

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