Product Manager

(Pernik, Bulgaria)

About us

Puratos is an international group, offering a full range of innovative food ingredients and services for the bakery, pastry and chocolate sectors. We serve artisans, retailers, industrial and food service companies in over 100 countries around the world. Our headquarters are located in Belgium, where the company was founded in 1919. At Puratos, we believe that food has tremendous power in our lives. We do not take such responsibility lightly. This is why we aim to help customers succeed in their business, turning technologies and experience gained from food cultures around the world into new opportunities. Together, we are moving the planet forward by creating innovative food solutions for the health and well-being of people everywhere.

We have more than 11,000 employees in more than 92 countries and a consolidated turnover of 3.5 billion euros in 2025. Our passion for innovation, pioneering spirit and unique Puratos culture drive our solid growth and vision for the future. This, along with our commitment to local communities, makes working at Puratos so magical.

Your Mission

As a Product Manager, you will play a key role in driving the sustainable growth of Puratos Bulgaria's Bakery, Patisserie, and Chocolate business units. You will identify market opportunities, transform consumer and customer insights into winning products and concepts, and execute marketing initiatives that accelerate sales growth, strengthen our brands, and create exceptional customer experiences.

Working closely with Sales, R&D, Technical Advisors, and our international marketing network, you will help shape the future of the market through innovation, customer-centric solutions, and strong portfolio management.

Key Responsibilities

• Develop and execute category and product strategies for the Bakery, Patisserie, and Chocolate business units, aligned with Puratos Group priorities, local market opportunities, and growth objectives.
• Identify consumer, market, and industry trends and translate insights into innovative products, concepts, and commercial opportunities.
• Partner closely with Sales, R&D, Technical Advisors, and other stakeholders to develop customer-centric solutions that create value and drive business growth.
• Manage the full product lifecycle, including product launches, portfolio optimization, SKU management, profitability analysis, benchmarking, and phase-in/phase-out decisions.
• Define and implement the marketing mix for assigned categories, including product positioning, pricing, branding, promotion, and go-to-market strategies.
• Monitor and analyze sales, profitability, market share, customer penetration, and portfolio performance, identifying corrective actions and growth opportunities.
• Contribute to the development and execution of the annual marketing plan and budget, ensuring alignment with business objectives and strategic priorities.
• Lead and support innovation projects, product launches, and strategic growth initiatives from concept to commercialization.
• Develop sales support tools, product presentations, marketing materials, and customer-focused communication that strengthen product visibility and commercial success.
• Actively engage with customers through visits, workshops, demonstrations, presentations, and co-creation sessions to understand their needs and identify business opportunities.
• Deliver product, concept, and market trend training to sales teams, customers, and business partners.
• Develop finished-goods concepts together with Technical Advisors that address market trends, customer needs, and channel-specific requirements.
• Plan and execute digital marketing activities that support brand visibility, lead generation, customer engagement, and commercial growth.
• Collaborate with local and Group marketing teams, as well as external partners, to create impactful digital content across websites, social media, email campaigns, webinars, and other digital channels.
• Monitor and analyze digital marketing performance using relevant KPIs and analytics tools, identifying opportunities to optimize campaign effectiveness and return on investment.
• Support the development of customer journeys and digital touchpoints that enhance customer experience, engagement, and loyalty.
• Stay informed about emerging marketing and digital trends, sharing best practices and recommending new approaches to accelerate business growth.

What Will Make You Successful

• Bachelor's degree in Marketing, Business Administration, Economics, Communication, or a related field.
• Minimum 2 years of experience in Product Marketing, Category Management, Brand Management, or a similar commercial role.
• Strong analytical skills with the ability to transform data and insights into actionable business decisions.
• Experience in project management, including planning, prioritization, budget management, and execution.
• Excellent communication, presentation, and stakeholder management skills.
• Strong business acumen and commercial mindset with a passion for driving results.
• Customer-centric approach and genuine interest in understanding market needs.
• Proactive, dynamic, hands-on, and solution-oriented personality.
• Fluency in English, both written and spoken.
• Experience with digital marketing and digital content activation is considered an advantage.
• Experience in the food industry, FMCG, bakery, patisserie, chocolate, or ingredients sector is considered a strong plus.

Why Join Puratos?

At Puratos, you will join a global purpose-driven company where innovation, sustainability, and customer intimacy are at the heart of everything we do. You will have the opportunity to work with leading experts, bring meaningful innovations to the market, and contribute to creating food solutions for the health and well-being of people everywhere.

People are at our core. Innovation is our passion. Growth is our ambition.

This position is located in Pernik, Bulgaria at Puratos Bulgaria.