Join the Magic
Our Mission
At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.
We are more than 11.000 employees in over 80 countries and have a consolidated turnover of 2.2 billion euros (in 2021). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future. This, along with our commitment to our local communities, is what makes working at Puratos so magical.
To strengthen our team in Chachoengsao, we are looking for:
Marketing Manager
(Chachoengsao, Thailand)
Your Mission
Reporting directly to the General Manager, the successful candidate will be responsible to accelerate the company’s growth and achieve the budget turnover through establishing and executing marketing programs, working with cross function department to uplift Puratos brand recognition and establish market leadership in the country, with end result to achieve company objective.
What you will do
- Develop annual marketing plan in accordance to company objective.
- Develop marketing activities by bakery, patisserie and chocolate for supermarket, bakery, food service and industry in accordance with company objective.
- Working closely with the Sales, R&D and Technical team to launch international & regional innovations and to exchange best practices with other countries in the region.
- Develop annual marketing budgets and ensuring the expenses is within the budget.
- Develop strategies in terms of fueling market and consumption growth in Thailand of baked goods, covering the 4 pillars of marketing.
- Marketing Intelligence
- Product Management & Great Innovations
- Marketing Communication
- Customer Marketing
- Develop annual business plan, in contributing to the targeted objectives of the company.
- Plan and execute an annual marketing plan, including effective pricing system tailored to each line of business: industry, distributors, supermarkets and artisans.
- Co-ordinate new product development, launch and follow-up.
- Focus and manage on existing products
- Develop and execute a cost-effective annual communication plan including public relations and advertising programmes with bakers’ association, trade schools, trade magazines … and advertising.
- Together with the regional marketing team:
- Establish the information flow of products through regular newsletters and website and to develop other effective forms of communication, including social networks (internet communication) or SMS/MMS.
- Organize Regional (technical) seminars and webinars
- Organize and coordinate customer events eg innovation days, exhibitions, seminars, trainings and fairs, with R&D and Technical Advisors team, as well as Sales team.
- Develop and produce cost-effective sales and marketing tools, ensuring these to be distributed through the right internal/external channels.
- Collect and update the relevant market data and statistics for research and analysis (including consumer intelligence) to develop the market opportunities and/or up-date the product mix.
- Implement Category Management in collaboration with the supermarket teams.
- Demonstrate & live up the Puratos Magic culture within the company.
- Inculcate safe and health working within the company.
- Carry out other ad hoc duty as assigned by the superior.
- Fully support the company’s current quality management system.
What we expect from you
- Degree in Marketing, Business, Finance or equivalents.
- Minimum 8 years working experience in a similar capacity, preferably in FMCG
- Creative, energetic, has initiative and able to work independently
- Strong in planning and problem solving skills.
- Computer literate with proficiency in Microsoft Office applications.
- Good command of English, good communicator and team player.
- Strong interpersonal and influential skill.
- A strategist with strong analytical skill.
What you can expect from Puratos
You will join a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.
A great work environment with lots of challenges is what you can expect:
You'll get responsibilities and the possibility to take ownership of your work
You'll get training and career opportunities to build your career within our company
You can count on a competitive compensation and benefit package.
Watch our new corporate movie: https://www.youtube.com/watch?v=XNRsBzuRlNI