Join the Magic

Our Mission

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

We are more than 10.000 employees in over 70 countries and a consolidated turnover of 3 billion euros (in 2023). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.

Puratos is organized in five regional entities: North America, South America, Asia-Pacific, Middle East and Africa (APMEA),, Southern Europe Northern & Eastern Europe. More specifically, in APMEA we do business in over 100 countries, collaborate with 2.850 colleagues, and we will achieve sales of €700 Mn in 2024.

To strengthen our regional APMEA team in Groot Bijgaarden, we are looking for a:

Marketing Director Asia-Pacific, Middle East & Africa (APMEA)

In response to a strategic transformation towards maximizing its regional footprint this role is pivotal in steering the Puratos' presence in a diverse and complex territory. The Marketing Director APMEA will possess a profound understanding of varied cultural dynamics, market, customer and consumer trends that define this region. He or she will drive strategic planning & execution and leads with a high degree of cultural agility, having the capability to manage a matrixial and networked organizational structure. He or she innovates within the food ingredients sector, aligning product, service, and raw material strategies with regional consumer demands, customer needs and regulatory frameworks. He or she surrounds him or herself with the best B2B2C Marketers.

What will you do?

As a key member of the APMEA Leadership Team, the Marketing Director APMEA masters the complex market dynamics specific to the region. This role is critical in delivering customer-centric, sustainable solutions tailored to regional preferences and needs, thereby creating value for all stakeholders across diverse markets. By leveraging tools, d data-driven insights and championing innovation, the Marketing Director APMEA ensures a focused marketing strategy, closely aligned with both corporate goals and local nuances to drive profitability and sustainable growth in the region.

What will your main responsibilities be?

• Strategy: Implement the company’s marketing strategy tailored to the APMEA market, in collaboration with local entities, Business Units (BUs), Customer Channels, and R&D teams. Drive strategic planning & execution in a methodical manner.
• Communication: Direct both online and offline communication strategies to magnify the Puratos brand visibility and awareness across APMEA. Lead internal and external communications (including regional events) and ensure effective collaboration tools are in place.
• Community Development: Inspire & develop a talented marketing community across the region. Provide direct functional coaching to Marketing Managers in the countries, constantly elevating the capabilities of the team and fostering the exchange of best practices.
• Digital: Spearhead digital marketing activities including CRM, data analytics, and digital services. Facilitate the digitization of customer touchpoints and contribute to the digital transformation initiatives within the region.
• Customer Marketing: Develop and implement a customer experience strategy that is adapted for different markets within the region, in cooperation with local Channel teams. Maintain close relationships with customers across all channels and markets in the region, building strong partnerships and understanding local needs deeply.
• Processes & Tools: Establish and standardize marketing processes and tools across APMEA, ensuring full adoption and alignment with global practices.
• Intelligence: Elevate regional marketing intelligence leveraging big data and analytics to understand the market, customers, consumers, and competitors.
• Product & Service Management: Actively engage in the successful rollout of innovations ensuring they meet the unique needs of the APMEA market.
• Pricing: Set and manage strategic pricing models that are interdependent with Product & Channel Management, suitable for varying regional market dynamics.
• Objectives & KPI’s: Clearly define and monitor marketing, market and consumer trends, customer experience, and digital objectives and KPIs for the region, ensure they are in strict alignment with the group’s overarching strategy and budgetary frameworks.

Who are we looking for?

• You have 10+ years of experience in Marketing (or related), in an international context, preferably within the FMCG or B2B sector and with strong exposure to .
• You have an Master’s Degree in Marketing or Business Administration, or a related field
• You are excellent in English (written & spoken). Other languages are a plus.
• You are willing to travel 30% of your time.
• You have a strategic, yet hands-on mindset,
• You have an entrepreneurial spirit and are able to manage high levels of complexity
• You have a demonstrated ability to build, engage & inspire diverse teams, embracing the local culture’s diversity. 
• You are data driven, digital savvy.
• You are curious and determined to continuously improve everything we do, daring to challenge boundaries to deliver superior value in customer experiences.
• Whatever happens, our customer always comes first for you.
• You are a creative all-rounder with a positive mindset and troubleshoot problems before they occur.
• You have an interest to learn and know more about the world of bread, patisserie and chocolate.

What you can expect from Puratos?

You will join a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.

We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal

opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.

You will be welcomed in a dynamic work environment where passion for innovation, team spirit and continuous improvement are key. You can count on a competitive salary package with attractive benefits such as:

• Meal vouchers (8€/day)
• Group, dental and hospitalization insurance fully paid by Puratos
• Company Car
• 13th month pay
• Minimum 5 training days per year
• Responsibilities and the possibility to take ownership of your work

Watch our corporate movie and feel the Puratos Magic:

 https://www.youtube.com/watch?v=XNRsBzuRlNI

Working at Puratos is choosing a Top Employer in Belgium.