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General Manager Austria

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with over 9000 employees in more than 70 countries, with a consolidated turnover of €2 billion in 2019. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities is what makes working at Puratos so magical.

As part of its growth strategy, Puratos acquired Diamant which was integrated with Puratos’ initial Austrian organization in 2017. With this acquisition, Puratos is now able to better serve the Austrian market with a range of innovative products and leverage its historical presence on the Austrian market in all its product ranges. Also, the take over of Diamant also came with a group of distributors in Central Europe and in Nordic. Puratos Austria currently employs about 100 p. for a turnover of €42 Mn in 2019.


Based at our headquarters in Wels (area of Linz), in order to further strengthen our local Senior Management team, we are currently seeking our:



General Manager, Austria



The successful candidate for this key, senior management function will direct, administer and co-ordinate the Manufacturing, Marketing, Sales, Distribution, Human Resources, and Finance activities of the Austrian subsidiary.


He/she will lead in accordance with the policies, goals and objectives established and/or approved by the corporation within the framework of its strategic plans and budgets for Austria. He/she will have full profit and loss responsibility for the subsidiaries through innovative product and concept development in order to further develop Puratos Austria as the reliable partner in innovation in the national Bakery, Patisserie and Chocolate market. .



Key Accountabilities


  • Conduct appropriate changes (organization, mindset etc.) to sustainably improve the profitability of Puratos Austria.


  • Formulate and implement long and short-range plans, policies and programs for the company in the framework of the Puratos Group policy to achieve  approved objectives regarding sales, margin, market share, financial requirements, investments, human resources needs, etc.


  • Lead the organization in all sections in  their day-to-day activities of the subsidiary, including the manufacturing, engineering, quality, R&D, marketing and product management, sales, HR, Finance and all operational aspects of the organization with the objective to maximize its profitability and growth and realize its goals.


  • Strongly support the Austrian management team members in achieving their objectives while creating a great team spirit and collaboration amongst the members


  • Develop and implement with the various teams business plans to ensure short and long term profitable growth, including plans to further accelerate our geographical coverage and manufacturing capabilities throughout Austrian market


  • Implement and support the group’s criteria, financial reporting processes, procedures and systems to measure short and long term income/profits and to regularly evaluate results against performance standards to ensure profitable growth and perfect customer service


  • Develop and maintain the information process and awareness process and judgement in areas such as market conditions, competitive activities, customer’s product and service needs, general economic conditions, and governmental, legislative and regulatory matters


  • Take action to correct unsatisfactory conditions that may arise in any phase of the operation – manage and /or correct whatever action may be deemed necessary to ensure the accomplishment of foreseen objectives


  • Ensure Human capital management, in terms of proper talent acquisition, engagement and development  and design and develop an organization  that enables Puratos Austria to achieve the company’s goals and strategic intent


  • Sustain and control the strict application of all legal, regulatory and corporate rules and regulations as related to corporate, labor and tax legislation, as well as quality, safety and security.


  • Represent the subsidiary in professional associations, as far as it serves the purpose of the business.




  • A Master’s degree in Engineering, Supply Chain Management, Business or Economics (or equivalent).
  • A recognized experience in Industrial operations and manufacturing (given the strategic Ops positioning of the site), Sales, Marketing and 5+ years in General Management with P&L responsibility.
  • Has had significant international business exposure and brings an international mindset to Austrian operations.
  • The candidate has a multi-geographical and international experience in a B2B and/or a B2C business environment preferably in the Food Industry with broad business management experience in Large Key Account management. He or she has a proven track record in sales development through the use of consumer data/insights and other critically important business development tools.
  • Excellent written, oral, and presentation skills are essential. Mother tongue German is essential, as is Business fluency in English.
  • Strategically oriented, the individual should be able to develop long and short term business plans and ensure execution according these plans while ensuring clear and regular communication within the local teams and Puratos international organization.
  • The candidate has preferably operated in a matrix-structure and is familiar with alignment processes between Channels, BUs and Functions, both locally and internationally.
  • The candidate has a proven experience in sales and marketing, with a convincing track record in new business development and management of new business opportunities.
  • Experience in managing manufacturing units
  • Strong computer skills in various software applications such as Word, Excel, PowerPoint and others with the ability to quickly grasp new software programs are a must.
  • A natural charismatic leader with a collaborative, team-oriented style, the candidate should be able to educate, motivate and inspire others in the organization and ensure a team cohesiveness resulting in great teamwork. Ability to challenge the status quo and lead change in a collaborative manner is a strong asset for the role.
  • Optimistic, energetic and passion for leading teams, developing a business, and conducting change.
  • The ideal candidate is a team player who can leverage the strengths of a matrix organisation.

Required Competencies and additional skillset

  • Great leader – ability to create a team spirit, commitment and obtain results through “team-intelligence”
  • Strong influencer
  • Visionary with a strong sense of curiosity
  • Strong intellectual capacity and analytical skills
  • Extremely well-organized and great multi-tasker, at ease in moving from strategic to more operational tasks when needed
  • Decisive, moves quickly
  • Strong intercultural management skills
  • Can drive change when required within organizational capabilities
  • Self-starter, entrepreneurial
  • Strong business acumen
  • Strategic-oriented business and intuitive thinker
  • Excellent communicator
  • Team player who demonstrates the required level of humbleness expected from top leaders
  • Strong in sizing up talent
  • Sense of humor
  • Willingness to travel intensively within Austria