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Associate Product Manager - Sweet Goods

I.    OVERVIEW

Job Title: Associate Product Manager

Department: Marketing   
Job title Direct Superior: Product Manager

Location:    Pennsauken, NJ


II.    MISSION 

The Associate Brand Manager will play a key role in coordinating and executing marketing activities for product categories and brands within the Patisserie Strategic Business Unit (SBU) at Puratos USA. 

Among other projects, he/she will help to develop an innovation pipeline for the Patisserie portfolio, build insights and analytics-driven product strategies and execute annual business development plans.  Responsibilities will include commercializing new products, developing compelling marketing campaigns and driving business development through engagement and support of internal and external stakeholders.

This role requires the ability to transform data and insights into actionable business initiatives, lead cross-functional teams, excellent strategic thinking capabilities and the ability to manage and drive alignment with multiple stakeholders. This role is located at Puratos headquarters in Pennsauken, NJ, just outside of Philadelphia.

 

III.    KEY TASKS    

Business accountability for the product categories:
•    Support development of annual operation plan, including sales target for category in collaboration with the Product Manager, Sales Channel leads and business development team. 
•    Lead business reporting, with ability to analyze performance across categories,  regions and channels and identify and share key business drivers
•    Manage product performance across key financial indicators and track success versus assigned KPIs. Propose and execute corrective actions with sales teams and Product Manager. 
•    Support annual strategic planning process

Develop and manage product portfolio in line with category/brand strategy:
•    Support development and execution of product innovation and renovation pipeline in line with customer needs and market opportunities. Move projects through Stage Gate process. 
•    Drive global and local product initiatives to deliver annual targets  
•    Responsible for SKU management and continuous range optimization to ensure a winning portfolio
•    Launch new products and ensure adoption/success through ongoing analysis and KPI tracking
•    Serve as brand/product ambassador and ensure adherence to global guardrails
•    Work with local Supply Chain/Operations team to ensure accuracy in forecasting/reporting and align production capabilities with growth plans, leading expansion projects where necessary
•    Serve as category Health & Wellbeing lead, driving thought leadership, portfolio management, strategy and activities

Drive activation tactics to deliver business growth
•    Leverage pricing tactics to drive volume and margin opportunities in collaboration with Pricing Manager and Product Manager
•    Develop and execute communication plans in collaboration with Marketing Communications team 
•    Analyze and make recommendations for national promotion strategy for the category
•    Track budget for category initiatives and adjust spend as needed to stay within allocation
•    Increase share of voice via thought leadership events and media campaigns
•    Support category and business events through content and planning 

Further Market Research activities for the category
•    Collect, analyze and share relevant market insights and trends related to the category 
•    Develop expertise in consumer and customer behavior/needs within the industry and category
•    Develop competitive assessments for the category, identifying key players and developing offensive/defensive strategies to capture share  

Support Business Development activities 
•    Lead new product training (in person and virtual) to ensure awareness and understanding of range and positioning; reinforce brand equity/strategy to ensure consistency of messaging
•    Define target applications and customer segments for product range and develop sales tools for outreach  
•    Develop and deliver insight/trend presentations and create customizable templates for use by field team
•    Accelerate CRM projects through ongoing communication with Sales, R&D and global counterparts and support sales with customer visits when appropriate

Be an active member of the Marketing Team:
•    Serve on project-based task force teams to advance corporate initiatives 
•    Coordinate and support an array of internal marketing activities, such as seminars, teambuilding, events and presentations
•    Participate in the Puratos international marketing community; support global initiatives, and exchange ideas and best practices with marketing colleagues around the world

 

IV.    KEY CONTACTS

Internal:
•    Vice President of Marketing
•    Senior Product Manager / Product Manager 
•    Marketing team, incl Channel Marketing Managers
•    Sales team
•    Finance and Sales Operations Team
•    Technical Demonstrators/Technicians
•    R&D Directors and Product Managers (global)
•    Market Intelligence & Sensory team members
•    Communications team
•    Operations team

External:
•    Customers
•    Communication & Creative agencies


V.    PROFILE

Minimum Requirements:
•    Bachelor’s degree required, MBA preferred
•    5 to 10 years of relevant experience in marketing for an established CPG company, or relevant industry 
•    Exceptional leadership skills
•    Superior strategic thinking, planning and project management skills
•    Overall business knowledge and holistic general management approach
•    Outstanding analytical skills; comfortable using quantitative and qualitative data to drive decision-making 
•    Balances creativity with planning and discipline in fast moving, ambiguous environments; able to drive projects autonomously with excellent follow-through
•    Exceptional communication and storytelling skills
•    Collaborative, hands-on team player – able to develop strategy and execute the details
•    Proven ability to build influence, advocates and navigate a complex matrix environment with cross-functional teams
•    Business maturity and professional acumen
•    Travel: up to 20% of the time depending on business needs
Skills:
•    Proficient with Microsoft Office, especially Excel and PowerPoint
•    Languages:  English required, Spanish or French a plus.

 

VI.    Position within the Organizational Chart - including Direct Report(s)

  • Vice President of Marketing
    • Product Manager (SBU)
      • Associate Product Manager

 

VII.    Key Performance Indicators for the position
•    Achieve product category (BU), channel, and regional business objectives 
•    Achieve personal business objectives