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Regional Marketing Manager Northern Europe

Do you have the appetite to Grow Your Magic?

 

Puratos is an international group offering a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. They are adapted to local market needs and taste preferences, as well as current and upcoming consumer trends. Puratos’ ultimate aim is to be a ‘reliable partner in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.

 

Position Overview

REGIONAL MARKETING MANAGER

NORTHERN EUROPE

(Located in either: Pūre, Latvia or Vilnius, Lithuania or Tallinn, Estonia)

 

We are looking for a Regional Marketing Manager with passion for both consumer trends and B2B marketing to further strengthen our organization and market position in Northern Europe.

 

What You Will Be Doing

Reporting directly to the Regional Director for Northern Europe, you will be key in the overall strategic planning in the region and in driving business development together with both R&D and local Sales. The role can be based in either Pūre, Vilnius or Tallinn but will require frequent travel to our offices and customers in the other Baltics countries as well as in the Nordic countries. You will be working with two Marketing Coordinators, one based in Denmark and one based in Latvia.

Experience within the sector is not a requirement, but knowledge of the food industry and a passion for food, especially bakery, are strong plusses. A full product training will be provided so knowledge of the ingredients and products is not necessary

You should be able to perform according to Puratos working principles and core values; team spirit, passion, quality, courage, vision, and ethics – and live the Puratos Magic.

 

Key Accountabilities

You will be an important link between the North European Region and our HQ and marketing support functions in Belgium and adopt and adapt our global marketing platforms and Group marketing initiatives. You will further:

  • Create the regional business development strategy, as well as support the countries in their planning and implementation at local country level. And thereby help achieve the budgeted sales and business KPIs.
  • Build and drive the regional and country specific marketing plans including channel and product strategies as well as communication plans.
  • Be responsible for the overall product strategy and product management, lead new product launches and ensure an optimal product range within our three Strategic Business Units: Bakery, Patisserie and Chocolate.
  • Support the overall channel strategies within artisans and distributors, industrials, retailers, food service, ice cream and dairy, and lead targeted marketing activities and promotional campaigns based on our CRM tools.
  • Generate and analyze consumer insights, e.g. from our Taste Tomorrow and Sensobus formats, and together with R&D and our Application Specialists help turn these into innovative and market relevant finished goods that will inspire our customers and help make them successful.
  • Communicate with stakeholders in marketing, channel and product expert functions at Group level, as well as your marketing peers around the world, Sales and R&D colleagues from all countries within our region and local external service providers.
  • Lead the continued digitalization of our customer approach, incl. use of CRM marketing tools, E-sales and SoMe platforms helped by the two regional Marketing Coordinators.
  • Play an important role in key customer presentations of consumer and market insights as well as new product ideas and inspiring finished concepts.
  • Ensure high customer experience with exciting customer events and help plan customer innovation days together with the responsible Salespersons and the R&D team.
  • Monitor the market development and analyse consumer trends, market size and share as well as ensure close follow-up on competitor activities and products.

 

Profile

  • University degree in Marketing or other relevant academic background
  • Proven marketing experience in B2B and/or B2C environment
  • Analytical skills with good marketing and commercial understanding
  • Strong verbal and written communication and excellent presentation skills
  • Self-driven and dynamic with flexibility to handle strategic, tactical and hands-on tasks
  • Strong and structured project management skills
  • Ability to travel locally, regionally, and internationally (60 days per year)
  • Fluent in English and preferably Russian. Baltics languages are a strong plus.

 

We Offer

Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Of course Puratos offers a competitive package:

  • Salary that will meet the best candidate‘s expectations.
  • Package includes: company car, fuel compensation, health insurance, international trainings, flexible working place & hours, yearly bonus.
  • Puratos provides you with a dynamic, entrepreneurial work environment that encourages initiatives and proposes ideas that contribute to the success of the business, as well as global career opportunities to match your ambitions for international career in multinational organization.
  • Position that you can further develop and shape.

 

For more information visit www.puratos.com