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Senior Manager, Customer Marketing

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces, and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.


Founded in Belgium in 1919, Puratos is growing rapidly with over 10,000 employees in 75 countries, with a consolidated turnover of over €2.5 billion in 2022. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities, is what makes working at Puratos so magical.



Position Overview


We are currently seeking a:



Customer Marketing Senior Manager

Mississauga, Canada



Reporting directly to the Marketing Director, the successful candidate for this key function will be responsible to deliver unique and exceptional customer experiences, accelerating growth and achieving the budget.


Key accountabilities


Channel Marketing Strategy and execution: Develop and implement marketing strategies per channel to engage, retain and delight customers

Portfolio management

  • Implement innovation & product prioritization per channel, cross category
  • Support Product Management by helping to select and strengthen the product portfolio per channel, based on the most relevant finished products and customer needs

Communication and business development

  • Implement communication and promotion activities per channel, with clear objectives and KPIs, using online or offline tools, leveraging on Consumer understanding data, and finished goods approach, in collaboration with product managers
  • Understand customer journey and optimize touchpoints to create extraordinary experiences, including a focus on Innovation Centers to ensure optimal use
  • Prepare & deliver Customer seminars, Customer Innovation Days, events and 1-1 presentations with Large Accounts


Channel, Customer, Shopper & Competitive Intelligence

  • Market Mapping & segmentation of customers in each channel to detect and prioritize growth opportunities to create value for customers
  • Analyze market, competitors, channels/customers & consumers/shoppers insights to identify opportunities and risks


Sales Support

  • Monitor and reporting of CRM data to make sure that product and channel priorities are aligned and consistent with budget and targets
  • Support sales team in the definition of KPIs to monitor the success of different initiatives
  • Support creation of account plans and joint business plans for Key Accounts & Key Development Accounts, in partnership with sales team
  • Develop and advise in-store activation programs, incl. POS material for product (re-)launch, promotion, merchandising, communication to stores


  • Bachelors or Master's Degree in Marketing/ Sales
  • 10 years’ experience, ideally in food sector and/or B2C environment
  • Knowledge of the Retail environment of Canada
  • Digital savvy
  • Advanced knowledge in PowerPoint and Excel (incl. Pivot table)
  • Knowledge of PowerBI, Technomic (Nielsen Market Track, IRI is a plus)
  • Good communication skills and ability to influence others
  • Business fluent English, French is a plus
  • Willing to travel locally 2- 3 days per month and internationally once per semester



Required Competencies

  • Finds and implements creative and innovative solutions for business challenges
    • Develops and shares strategic business and market insights and translates these into solutions for the business
    • Able to come up with new processes
    • Able to take initiative and be proactive
    • Able to take the lead on projects that involve multifunctional teams
    • Is comfortable working in a fast-paced environment with few sets of data to leverage on, especially as far as competition is concerned
    • Promotes our company culture within the wider organization. Facilitates the understanding of the organizational structure and proactively connects key stakeholders.




Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Puratos offers a competitive package (salary, group insurance, healthcare, training…) but additionally, offers you a position that you can further develop and shape. The fast growth of the company in Canada will open the opportunity for fast promotions and increase in responsibilities to the successful candidate that will prove to be a good fit for the role.