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Regional Marketing Manager

MISSION

 

Manage the marketing activities for the selected region(s) within Puratos USA.  Accountable for achieving the annual budget (sales and GM$) by Strategic Business Unit and Sales Channels within the scope of the long-range plan for the region. Aligned with the defined strategy from Puratos USA headquarters, build brand and product strategies using a strong marketing approach, while providing the necessary support to the commercial & technical teams to grow the category.

 

KEY TASKS        

Market and Product intelligence:

 

  • Support regional sales team through (general) product know-how, performance deviation management and in depth regional market understanding

 

Sales Tools  & Training :

 

  • Train local teams on products and general tools (e.g. customer needs tool, Athena) and adapt where necessary
  • Define and implement regional tools and promotions per channel

 

Product Management :

  • Lead regional implementation and roll-out of national product launches
  • Provide input to Product Managers in HQ on new opportunities for regional products/innovations
  • Define regional specific needs in terms of products, applications, recipes and conduct implementation

 

Communication & Events:

 

  • Conduct communications with sales teams and customers to convey the Unique Selling Proposition (USP) of Puratos USA.
  • Innovation Center. Use the IC as the key regional marketing tool while conducting customer presentations and internal trainings.
  • Organize local/regional events according to the company guidelines and strategies

 

Business development :

 

  • Support actively the sales teams during customer visits
  • Support selected Key Accounts with category management

 

Measurement and KDI’s / KPI’s:

 

  • Provide support to Regional Team to increase Key Development Indicators and Key Performance Indicators based on group guidelines.
  • Follow-up on performance for Puratos Product Portfolio categories including Strategic Innovations and define action plans to manage deviations.
  • Manage SANCOC/CRM projects in order to achieve business results for the region.

 

PROFILE:

  • Marketing or Business degree
  • Functional skills:
    • Ability to asses sales numbers interpret and report strengths & weaknesses by product/sales channel.
    • Good marketing knowledge (theoretical & practical): up to date with the latest developments in the field of marketing.
    • At least 5 years (maximum 10 years) of practical experience as product/brand/marketing manager. Experience in product launches (market research, media) and product management.
    • Project management: planning, organization, timing, budget. Able to drive projects autonomously with great enthusiasm & passion. Use of the US Stage & Gate tool for key projects, managing the flow of the project through the gates.
    • Languages: English, Spanish and French are a plus.