Loading...
Share this Job

Group Corporate Content Manager

As the Group Corporate Content Manager you will be responsible to develop global added value content and manage the long term dialogue between Puratos and its (potential) clients and stakeholders. You will be the driver of corporate content creation for digital and one-to-one communication purposes, but will also define the narrative for press releases and public relations.

Your main responsibilities are:

Content creation

  • You are the driver and engine of content production! You actively seek stories and share-worthy information within the group and are the key internal touch point for image building content.
  • Write and edit content for the corporate website, blog and social media.
  • Collaborate with key countries to identify their content needs in order to support them in the creation of dedicated digital campaign content.
  • Define and manage, in collaboration with product managers, the corporate communication team and the management, the content calendar for the year.
  • Use data to improve business content.
  • Be responsible for the style, consistency and editorial line.

Conversation management

  • Continuously improve our social media approach and generate valuable leads.
  • Build, follow-up and implement an action plan for our social media channels.
  • Create and post content specifically adapted for social media. Manage the Group’s Facebook page, Linkedin page, Instagram account and YouTube channel.
  • Create global and local targeted social advertising campaigns in order to generate traffic, leads and boost sales.
  • Support the communication departments of the different countries for the implementation and improvement of their social media efforts.
  • Train the business development teams in social selling, align on KPI’s and follow-up ROI.
  • Manage the social media listening tool (Meltwater) in order to identify discussions around our brands and identify trends in our industry.
  • Report on the KPI’s of our social media activities and provide valuable strategic feedback regarding the brands awareness, marketing messages, leads and overall impact of our social media efforts. Gather and share best practices with countries.

PR

  • Develop and implement, in collaboration with the Group Communication Manager, a strategic media relationship plan.
  • Create press releases, prepare Q&A’s and follow-up media requests in collaboration with the PR agency.
  • Develop international PR toolkits that can re-used by our local subsidiaries.
  • Set-up online monitoring to detect potential reputation risks and advise on the communication approach.
  • Analyze the impact and ROI of our PR efforts in order to continuously optimize our approach.

Your profile:

  • You have 5-7 years of experience in a communication or marketing function, preferably in an international context and within the FMCG or B2B sector.
  • You are an English (near) native speaker. Fluent in French, Dutch, Spanish or any other language is an asset.
  • You are a strong storyteller, have a keen eye for grammar, focus on quality and attention for detail. You are very organized, allowing you to manage projects with many moving parts.
  • You have very strong communication skills (written and oral). You are curious, appreciate to be in contact with a lot of different people and take initiative.
  • An interest to learn and know more about the world of bread, patisserie and chocolate and a special affinity for all things digital.
  • You are open to travel occasionally
  • You set yourself demanding goals and demolish obstacles to achieve them.

We are offering you:

Puratos provides you the opportunity to work for an innovative, high-performance and fast-growing company. We created an entrepreneurial environment that encourages staff to take initiatives and suggest ideas that will contribute to the success of the company. You’ll have multiple contacts in a young and dynamic team in an international work environment. Of course Puratos offers a competitive salary with extra perks and a company car, but even more, we offer you a position that you can further develop and shape.