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National Key Account Manager

Join the Magic

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their businesses, by turning technologies and experiences from food cultures around the world into new opportunities.

We have more than 10.000 employees in over 70 countries and a consolidated turnover of 2.7 billion euros in 2022. Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.


Position Overview

In order to further strengthen our Sales team in Germany we are currently looking for a:


National Key Account Manager

(Home office / Remote)  


The main responsibility of National Key Account Manager is to develop our customer database of our Industry customers. The target will be to manage and achieve short and long-term, profitable growth within our Industry line of business.


Key Accountabilities


Responsible for implementing the national sales strategy to ensure future achievements of industry sales objectives

  • Define & implement activity plans with customers to execute strategy in coordination with team  


Manage the relationship with the Industry’s organization

  • Map the customer’s organization
  • Set up the Puratos’ customer team  and organize the meetings with the customer’s DMU (at multiple levels in some cases)


Customer Intelligence

  • Map & build the customer profile and keep it up to date
  • Maintain all relevant information up to date in the Account Fact File – including the history and confirmations of the Terms and Conditions


Key Account Planning & Execution

  • Develop, formulate and implement a Key Account plan for the  accounts managed
  • Align the Key Account Plan & objectives with the international business development teams in case of global/regional accounts.
  • Organize a central customer project list ( SANCOC, CRM) and keep this up to date.
  • Manage all related activities and projects e.g. product development, category management -  together with the business development team ( R&D, tech support, marketing, finance,…)
  • Participate in international meetings and communications e.g. via the Channel Portal with Puratos teams to exchange Best Practices and  improve our overall performance with this customer


Business Management

  • Follow up  & report on the customer’s KPI’s : sales results, service level, quality, profitability, budgets. Clarify deviations and initiate corrective actions where necessary
  • Report progress on the account plan on monthly basis to local and international stakeholders


Required Competencies

  • Business & result driven
  • Strong interpersonal skills: establishes contacts with ease
  • Good sales and negotiation skills
  • Team player
  • Proven track record in growing sales with Key Customers
  • Category management or customer marketing experience is a plus
  • At ease with use of Digital Tools (CRM, Pitcher, BI)
  • Strong knowledge in the field of bakery is mandatory (preferably a baker or food technician)



We are a warm family company with a historical growth track record and a clear long-term vision for the future. We promote a caring, trustful and respecting work environment by putting people first.

We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal

opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.


Watch our corporate movie and feel the Puratos Magic: