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Indirect Sales Representative Artisan and Distributor

Do you have the appetite to Grow Your Magic?

 Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality. Founded in Belgium in 1919, Puratos is growing rapidly with over 9000 employees in over 70 countries. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities, is what makes working at Puratos so magical.




  • Job title: (Indirect) Sales Representative Artisan and Distributors
  • Department: Sales
  • Job title Direct Superior: Branch Manager or Regional General Manager                            



Maintain and develop sales within the smaller accounts segment (artisan, semi-industry, smaller Supermarkets) for a specific territory through local Distributors, in line with company sales policy. Develop introductions of new products and concepts to existing and new customers/accounts (portfolio) in order to grow the business.  Increase our penetration with smaller accounts developing sales directly with customers and with the distributor’s sales teams



  1. Manage existing customers’ base.
  2. Enlarge customers’ base through direct active prospection.
  3. Promote our products to the distributors, make presentations and give trainings to their sales teams and develop the business through ride-alongs
  4. Develop long term partnership relations (internal and external). Therefore, inspire and coordinate team work with technical and marketing team (demonstrations…).
  5. Plan and organize daily activities according to the number of customers to visit and to the objectives to be reached.
  6. Report regularly your activities (visits, activities, results, market conditions, customers’ product and service needs, competitive activities).
  7. Participate actively in sales meetings.



  • First successful commercial experience, preferably in the food or in B2B environment (animation of commercial network).
  • Product and range knowledge (technical aspects).
  • Customer minded.
  • Good language knowledge. Good communicator.
  • Independent. Persevering person, not afraid of prospecting.
  • Enthusiast, dynamic, flexible and result–oriented.