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Group Sales Operations Manager


  • Helps increase the performance of our global sales and business development teams (> 2.000 people) through the implementation of sales processes, (digital) tools and business intelligence (data collection, analysis, systems and target setting)
  • guides the commercial organisations through the digital transformation
  • guides the customer service departments in their approach, task prioritization, processes and tools

You have the drive to create an organizational transformation and knows what it takes to get everyone on board.

You never lose the customer journey and experience out of sight and creates a sustainable competitive advantage through sales excellence.

You apply a good balance between strategy, innovation and execution to move along in the digital space.


Key Accountabilities

  • Strategy & community
    • Develop the global Sales Operations strategy together with the key stakeholders
    • Define strategy and approach for customer service
    • Propose a priority plan based on ROI and exponential growth
    • Explain, promote and support implementation of sales operations strategy and priorities within the regions and countries
    • Create, animate, coach and lead the global sales ops community
    • Monitor what’s happening in the outside world and define relevance and impact for Puratos
    • collect and share best practices
  • Lead for Customer mapping – lead generation and segmentation :
    • Lead the customer mapping approach
    • Coach and support implementation in the countries
    • Co-own the customer database with CRM team
    • Lead selling out data approach, train and support implementation
    • Define and implement quantitative and qualitative customer segmentation linked to performance marketing
  • Lead for Puratos sales processes:
    • Full understanding of Puratos Sales processes (Artisan and Large Accounts), upgrade and adapt them to a continuous changing environment and country reality
    • Train our local sales leaders
    • Work closely together with the CRM team to ensure the CRM and Pitcher tools are meeting customer and country needs
    • Drive, adapt, implement, test new global initiatives and tools
    • Ensure coherence and integration of tools and systems
    • Lead from sales side in digitalization of order to cash
    • Make a recommendation on telesales + pilot and roll-out
  • Lead for (Sales) Business Intelligence
    • Represent the sales/channels view in our group data strategy
    • Define our BI approach to drive the performance of our global business development teams in coordination with Business Control, Artificial intelligence and IT team
    • Develop new KPI’s, dashboards and reports for the business development teams that generate insights to improve their efficiency and effectiveness
    • Train management on the usage of reports, dashboards and power BI
    • Supports sales management in monitoring and optimizing the business
  • Digital lead from the sales side :
    • Help the organisation to adopt tools in the digital space and be the ambassador for digital adoption
    • Support training and change management of digital tools to enable adoption and usage by the business development teams
    • Monitor adoption and propose corrective actions where necessary
    • Work in full interdependence with CRM, e-sales and customer marketing
    • Stay up to date with all (digital) evolutions
    • Initiate and implement specific AI projects
    • Sales lead for marketing automation and performance marketing.   Work with sales, e-sales and marketing to advise and assist in targeting and campaign execution


Who are we looking for?

  • 10-15 years of experience in sales and sales operations (sales processes, digital tools, data management, ….)
  • Led complex projects including roll-outs in multi countries
  • Feels at ease with tools and systems, but also understands the processes behind
  • Is familiar with CRM systems, BI and marketing related tools
  • A great passion for customers and sales
  • Very strong analytical skills and a passion for numbers
  • Passion for digital in a fast changing world with at least some affinity with the technical aspects
  • Good communication skills
  • Strong drive to make things happen
  • International and people management experience
  • Master degree 


Why would you join Puratos?

The sales operations leader is a crucial function within the HQ channel and sales department reporting to the global Sales Operations / Artisan & Distributors Channel Director.

You will join a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.

You will have the opportunity to contribute to our common vision and mission: using new technologies to improve the quality of food. A great work environment with lots of challenges is what you can expect:

  • Responsibilities and the possibility to take ownership of your work
  • Training and career opportunities to build your career within our company

You can count on a competitive salary package